PUBLIC opinion
IS EVERYTHING.

“With public sentiment, nothing can fail;
without it nothing can succeed.”

—ABRAHAM LINCOLN

helping leaders lead

We work collaboratively with campaigns, companies, and advocacy groups to take on their largest challenges, build their brands, and win their campaigns. Our expertise is not starting with assumptions but working with you to create research projects that understand who and how to reach you audiences to accomplish your goals and influence public opinion.

No client is the same and thus we do not believe in a cookie cutter approach. We work with you to create strategic communications strategies that allow you to lead on the issues or causes you care about most.

WE WORK WITH CANDIDATES COMPANIES AND ADVOCACY GROUPS

Our proven track record has built and protected reputations and brands from state legislative candidates to Fortune 500 companies.

ADVOCACY

CANDIDATES

COMPANIES

behavioral science

Our team began looking at how behavioral science findings can improve the ability to create persuasive communications over 20 years ago and, in the era of Trumpian politics, understanding people’s emotions and gut-level thinking is more important than ever.

It is well established that behavioral science can tell us a great deal about how people think and approach decision making from an emotional level and yet these techniques are rarely employed in Democratic political campaigns.

For the past 15 years we have put a particular emphasis on this and each year we do it, we pick up new insights and techniques. We find that by drawing on what we know about how people made decisions we can improve both our research design and our ability to provide strategic advice – especially under difficult fast-moving conditions when there is often little information available to guide the best course of action. Using a behavioral science approach, we showed in mid-2016 that Donald Trump’s message was powerful and potentially appealing. We use behavioral science findings to guide the development of on-line tools, the way we conduct focus groups, our survey research methodology, and other opinion research tools. We regularly lecture on our work in this area, drawing from case studies that reach back almost 15 years.