Our approach is customized for each client, and we tailor our services to help you lead and make your message resonate.
We provide all forms of opinion research, from qualitative through ad testing and “big data”.
We protect and maintain your identity or marketplace position under competitive pressures or threats.
Advanced Statistical Analysis
We use our customized application of advanced statistics to suit each of our clients' challenges.
Ad testing, through a variety of methods and metrics, ensures you are delivering the strongest message to our audience.
We work hand-in-hand with clients to apply the campaign strategy under pressure in live debates
Media Allocation and Targeting
We identify the most effective way to spend limited resources to reach your targeted audience with the right message
We develop messages in a competitive context so they take into account the themes and messages that will be used by opposition.
We develop and strategize all aspects of communication including crisis management and rapid response.
Applied Behavioral Science
Behavioral science can tell us a great deal about how people think and approach decision making from an emotional level. We put a particular emphasis on this and apply new insights and techniques. We find that by drawing on what we know about how people made decisions we can improve both our research design and our ability to provide strategic advice – especially under difficult fast-moving conditions when there is often little information available to guide the best course of action. We use behavioral science findings to guide the development of on-line tools, the way we conduct focus groups, our survey research methodology, and other opinion research tools.